In 2026, Google introduced the Google Cloud Partner Network (GCPN) as the successor to the previous Google Cloud Partner Advantage framework.

The new program is designed to recognize partners according to their actual contribution, technical capability, certifications, customer outcomes and business performance, rather than relying primarily on administrative activities such as business plans.

Google describes three earned tiers:

Select → Premier → Diamond

There is also an entry-level status:

Registered

Therefore, the practical progression is:

Registered → Select → Premier → Diamond

Google describes Select, Premier and Diamond as a clear growth path based on proven partner success. The higher the tier, the stronger the demonstrated capabilities and customer outcomes expected from the organization.

An important difference from older partner programs is that an organization does not necessarily have one universal tier covering everything it does with Google.

Tier status can differ according to:

• Product family
• Partner path
• Business activity
• Technical capability
• Customer outcomes
• Certifications and credentials
• Practitioner capability

For example, the same organization could simultaneously be:

• Google Workspace – Co-sell and Services: Select
• Google Workspace – Technology: Registered
• Google Cloud – Co-sell: Registered
• Google Cloud – Services: Registered
• Google Cloud – Technology: Registered

This is normal. It does not mean there is a problem with the partner account.

Understanding the Four Partner Status Levels

1. Registered

Registered is effectively the entry status in the Google Cloud Partner Network.

A Registered organization has entered the partner ecosystem but has not yet satisfied the requirements for an earned Select, Premier or Diamond tier for that particular product family and partner path.

Typical foundation requirements include:

• Registering the organization
• Accepting applicable Google Cloud Program Agreement(s)
• Completing the business profile
• Completing required system onboarding
• Obtaining Partner Network Hub access
• Setting up the organization's partner structure
• Associating appropriate users with the organization

Registered should therefore not be interpreted as a failure or rejection.

It means:

You are participating in that partner path, but you have not yet earned Select or a higher tier for it.

2. Select Tier

Select is the first earned tier.

It demonstrates that the organization has moved beyond simple program registration and has met Google's applicable requirements for that particular product family and partner path.

Google describes Select as a mid-level partnership focused on emerging or early customer outcomes.

Requirements include the basic Partner Eligibility Requirements plus applicable additional conditions such as:

• Completion of Google's Due Diligence process
• Required Business Metrics
• Required Practitioner Metrics
• Applicable certifications
• Applicable credentials
• Demonstrated activity/customer outcomes

The exact measurements depend on the partner path and product family.

This distinction is extremely important.

A requirement for:

Google Workspace – Co-sell and Services

does not necessarily equal the requirement for:

Google Cloud – Services

or:

Google Cloud – Technology.

Therefore, partners should always check the Requirements section of their Partner Network Hub rather than applying requirements from one path to another.

3. Premier Tier

Premier is the next level above Select.

It indicates a substantially stronger and more established relationship with Google, supported by greater business results, practitioner capability and customer outcomes.

The general structure is:

Partner Eligibility Requirements

•  

Google Due Diligence

•  

Premier Business Metrics

•  

Premier Practitioner Metrics

•  

Applicable certifications/credentials

•  

Required customer/business outcomes

= Premier eligibility

Premier should not simply be viewed as "Select with more sales."

Google's newer partner model looks more broadly at the partner's contribution.

Depending on the path, this can include factors associated with:

• Customer acquisition
• Customer success
• Technical capability
• Certified practitioners
• Deployment capability
• Co-selling contribution
• Services contribution
• Customer consumption/adoption
• Technology development
• Validated business outcomes

The actual metrics displayed in Partner Network Hub should always be treated as the authoritative requirements.

4. Diamond Tier

Diamond is Google's highest partner tier.

It is intended for organizations demonstrating exceptional and sustained customer outcomes at significant scale.

Google introduced Diamond above Premier to provide stronger differentiation among the highest-performing organizations.

The basic progression therefore becomes:

Registered

↓

Select

↓

Premier

↓

Diamond

Diamond generally requires:

• Partner Eligibility Requirements
• Google Due Diligence
• Diamond-level Business Metrics
• Diamond-level Practitioner Metrics
• Significant customer outcomes
• Strong technical capability
• Applicable certifications and credentials
• Sustained performance

Diamond is intentionally difficult to achieve.

It should therefore be considered a long-term strategic target rather than simply the next administrative level after Premier.

What Are Partner Paths?

One of the most important concepts in the new Google Cloud Partner Network is the Partner Path.

Google recognizes different ways in which organizations contribute to the Google ecosystem.

The principal areas include:

Co-sell

Co-sell recognizes partners contributing to the sales process.

Examples may include:

• Customer discovery
• Solution discussions
• Pre-sales engagements
• Workshops
• Proofs of concept
• Pilots
• Opportunity development
• Helping customers select Google solutions
• Joint selling activities

The important concept is validated contribution toward customer business.

Services

The Services path relates more closely to implementing and supporting Google solutions.

Activities can include:

• Deployment
• Migration
• Configuration
• Integration
• Consulting
• Technical implementation
• Customer onboarding
• Optimization
• Support
• Adoption services

For Google Workspace, examples might include:

• Google Workspace deployment
• Domain configuration
• User migration
• Gmail migration
• Microsoft 365 to Google Workspace migration
• Security configuration
• Google Drive migration
• Administrator configuration
• User onboarding
• Training and adoption

Technology

The Technology path is designed primarily for organizations that build technology that integrates with or extends Google products.

Examples include:

• Software vendors
• SaaS developers
• Application developers
• Integration providers
• Marketplace solution developers
• ISVs
• Developers building Google Cloud solutions
• Developers integrating applications with Google Workspace

A company can therefore have a strong Co-sell/Services business while remaining Registered under Technology.

There is nothing contradictory about that status.

Why Google Workspace Shows "Co-sell and Services" Together

Partners may notice an entry such as:

Google Workspace • Co-sell and Services

rather than separate Workspace entries for Co-sell and Services.

This represents the partner's recognized activity around selling, deploying, supporting and helping customers obtain value from Google Workspace.

Consequently, an organization focused primarily on Google Workspace licensing, migration, implementation and customer support may reasonably concentrate on advancing this path first.

What Does a Status Such as This Mean?

Consider this anonymized example:

Product / Path	Status
Google Workspace – Co-sell and Services	Select
Google Workspace – Technology	Registered
Google Cloud – Co-sell	Registered
Google Cloud – Technology	Registered
Google Cloud – Services	Registered

This tells us something useful about the organization's Google partnership.

It has already earned an official tier in:

Google Workspace – Co-sell and Services

but has not yet earned Select in the other listed paths.

That is perfectly acceptable.

The organization does not need to reach Select simultaneously across every path.

What Does "Meets Current Tier" Mean?

The Partner Network Hub can display indicators such as:

• At risk
• Meets current tier
• Meets next tier

These are extremely useful.

Meets Current Tier

This generally indicates that the organization's current metrics satisfy the requirements needed to maintain its existing tier.

For example:

Current Tier: Select

and:

Meets Current Tier

means the organization is presently satisfying the applicable Select thresholds reflected in the dashboard.

What Does "Meets Next Tier" Mean?

This indicates progress toward the requirements for advancement.

For a Select partner, the next tier is normally:

Premier

Therefore, the dashboard helps partners identify what they have already achieved and what remains outstanding.

The detailed Requirements screen is much more useful than looking only at the tier name.

What Does "At Risk" Mean?

An At risk indicator deserves attention.

It can mean that one or more measurements necessary to maintain the current tier are below the applicable threshold.

Possible reasons can include:

• Expired certification
• Employee with certification leaving the organization
• Insufficient qualifying practitioners
• Declining business metric
• Insufficient qualifying customer outcomes
• Changed program requirements
• Metrics falling outside the applicable measurement period

Partners should investigate an At Risk indicator well before renewal.

Certifications and Credentials Matter

Google explicitly states that certifications and credentials are requirements for Select, Premier and Diamond tiers for the Co-sell and Services partner paths.

Google Cloud offers different certification levels, including:

Foundational Certifications

Designed to demonstrate fundamental understanding of Google Cloud products, concepts and business use cases.

Associate Certifications

Designed for professionals with practical experience administering or operating Google technologies.

Professional Certifications

Higher-level certifications designed to demonstrate advanced technical expertise and practical implementation experience.

Organizations seeking higher tiers should therefore develop certification capability across multiple employees rather than relying entirely on one certified individual.

Google Workspace Certifications Worth Considering

For a Google Workspace-focused organization, two particularly relevant credentials are:

Cloud Digital Leader

This provides broader foundational understanding of Google Cloud technology, transformation concepts and business value.

Associate Google Workspace Administrator

This is highly relevant to organizations that deploy and administer Google Workspace environments.

It demonstrates knowledge related to areas such as:

• Workspace administration
• Users
• Groups
• Organizational units
• Services
• Security
• Access
• Gmail
• Drive
• Collaboration
• Administrative policies

For organizations building a Google Workspace services practice, developing multiple trained/certified staff members is strategically useful.

What Are Practitioner Metrics?

A practitioner is essentially a person within the partner organization whose skills, certifications, training or delivery experience contribute toward Google's evaluation of organizational capability.

Practitioner Metrics can therefore evaluate the depth of expertise within the organization.

Google's Delivery Readiness framework can consider areas such as:

• Professional certifications
• Google Cloud Skills for Partners
• Technical training
• Labs
• Skill badges
• Project deployment experience

This prevents an organization from being evaluated solely on revenue.

Google wants evidence that the partner actually has people capable of delivering successful customer outcomes.

What Are Business Metrics?

Business Metrics evaluate the actual business impact generated through the Google partnership.

The specific measurements depend upon the product and partner path.

They can relate to factors such as:

• Customer activity
• Co-sell contribution
• Customer outcomes
• Business growth
• Deployments
• Services
• Consumption
• Sales-related outcomes

The key principle of the new program is that Google is placing greater emphasis on measurable customer outcomes.

Capacity vs Capability

Another useful way to understand Google's newer partner framework is:

Capacity

Do you have enough skilled people?

Examples:

• Certifications
• Credentials
• Trained practitioners
• Technical skills

Capability

Can those people actually produce successful customer outcomes?

Examples:

• Successful deployments
• Customer implementations
• Co-sell contributions
• Technical projects
• Customer adoption
• Proven results

A successful partner needs both.

Having certifications without customers is not enough for long-term advancement.

Likewise, selling many subscriptions without developing sufficient technical capability can restrict advancement.

Why Exact Tier Requirements May Not Be Publicly Listed

Partners frequently search the internet for questions such as:

"How many customers do I need for Select?"

or:

"How much Google Workspace revenue is required for Premier?"

This can produce outdated or misleading information.

Google states that Business and Practitioner Metrics can change and directs Partner Administrators to the Tiering dashboard in Partner Network Hub for the current requirements.

Therefore:

Do not rely on an old blog post, screenshot or Partner Advantage requirement as your target.

Use:

Partner Network Hub → Tiers → Requirements

The Hub should be treated as the authoritative source for your organization's current thresholds.

Tier Validity and Renewal

Tier status is not necessarily permanent.

Google evaluates tier eligibility based on continuing partner performance.

The program documentation describes tier status as global and generally based on the preceding 12 months of partner activity.

Partners are expected to maintain the requirements of their tier.

If requirements are no longer satisfied, the organization can potentially be moved to a lower tier at renewal.

Conversely, a qualifying partner can become eligible for advancement when the higher-tier requirements are achieved.

Understanding an "Attained" Date

A dashboard may display something similar to:

Select

Attained on: [date]

Expires on: [future date]

The attained date indicates when that tier status became effective.

The expiration date should not be interpreted as meaning that the partnership simply disappears on that day.

Rather, partners need to maintain applicable program and tier requirements and complete the required renewal process.

Always monitor the Partner Network Hub as renewal approaches.

Can You Move from Select Directly to Premier?

Yes, advancement is based on satisfying the requirements for the higher tier.

There is no reason to wait merely because Select was obtained recently if the organization already meets Premier requirements.

The Partner Network Hub tracks progress and should indicate whether the organization:

Meets Current Tier

or:

Meets Next Tier

If the dashboard indicates that the next-tier requirements are met, the Partner Administrator should review the upgrade/qualification process shown in the Hub.

Can You Skip Select and Become Premier?

The important consideration is qualification rather than simply the passage of time.

Google evaluates whether the organization meets the participation requirements for the desired tier.

An organization with substantial existing Google business, practitioners and customer outcomes could therefore be evaluated differently from a newly established partner starting without those capabilities.

Do All Employees Need Google Certifications?

No.

The organization needs sufficient qualifying practitioners to meet the applicable metric.

However, relying on only one employee is risky.

Suppose one individual holds the certifications contributing heavily toward your tier.

If that person:

• Leaves the company
• Is removed from the partner organization
• Allows certification to expire

the organization's practitioner metrics could be affected.

A stronger strategy is to develop multiple certified staff members.

Practical Strategy for a Google Workspace Select Partner

For an organization already holding:

Google Workspace – Co-sell and Services: Select

the most logical immediate target will often be:

Google Workspace – Co-sell and Services: Premier

rather than attempting to advance every Google Cloud and Workspace path simultaneously.

A practical approach is:

Step 1 – Open Tier Requirements

Navigate to:

Partner Network Hub → Tiers → Requirements

Select:

Google Workspace → Co-sell and Services

Then examine the requirements for:

Premier

Step 2 – Identify Every Requirement Not Yet Met

Separate them into categories such as:

Business Metrics

and

Practitioner Metrics

This immediately tells you whether the primary gap is:

• Business/customer volume
• Customer outcomes
• Certifications
• Credentials
• Practitioner count
• Another program metric

Step 3 – Build Certification Depth

Do not train only one administrator.

Ideally, build a team containing people capable of handling:

• Sales/pre-sales
• Google Workspace administration
• Migration
• Security
• Deployment
• Customer support

Where applicable, pursue recognized certifications and credentials.

Step 4 – Ensure Staff Accounts Are Correctly Associated

A certification belonging to an employee is useful for organizational metrics only when Google can correctly associate that practitioner with the partner organization according to program rules.

Partner Administrators should therefore verify:

• Employee account
• Partner organization association
• Training profile
• Certification records
• Practitioner profile

A certification that Google cannot associate correctly may not contribute as expected.

Step 5 – Properly Capture Customer Activity

If your organization is selling, migrating, deploying or supporting Google Workspace, ensure applicable partner activity is correctly recorded through Google's required systems.

The newer program increasingly emphasizes automatically captured and validated partner contributions.

Poor data can result in genuine work not contributing toward the metrics you expect.

Step 6 – Build Repeatable Customer Outcomes

Instead of thinking:

"How do we obtain another badge?"

think:

"How do we repeatedly produce measurable Google Workspace customer success?"

For example:

Customer acquisition

→ Workspace licensing

→ Deployment

→ Migration

→ Security configuration

→ User adoption

→ Support

→ Expansion

This produces the kind of sustainable partner activity that the new program is designed to recognize.

Should a Google Workspace Partner Also Pursue Google Cloud Tiers?

Possibly, but only when it supports the company's business strategy.

A Workspace-focused IT provider does not need to chase every Google Cloud path merely because the dashboard shows Registered.

Google Cloud Services becomes strategically relevant when the company starts delivering solutions involving areas such as:

• Compute Engine
• Cloud Storage
• Cloud SQL
• Backup solutions
• Application hosting
• Infrastructure migration
• Cloud networking
• Security
• Data analytics
• AI
• Gemini-related cloud solutions

At that point, building the Google Cloud Services and Co-sell practices becomes more valuable.

What About the Technology Tier?

Technology is particularly important for organizations developing their own products.

For example, a software company building applications integrated with:

• Google Workspace
• Gmail APIs
• Google Drive APIs
• Google Cloud
• Google Marketplace
• Google identity services
• Google APIs

could eventually develop a meaningful Technology-path strategy.

However, a traditional Workspace reseller or managed IT service provider does not necessarily need Technology to be its immediate priority.

What Are Google Cloud Competencies?

Tiers and Competencies should not be confused.

A Tier represents the broader level achieved within a partner path.

Examples:

Select

Premier

Diamond

A Competency demonstrates expertise in a particular technical or solution area.

Competencies can therefore help customers understand what the partner is particularly good at, while the tier demonstrates the broader level of performance within the relevant partner path.

What Is an Advanced Competency?

Advanced Competency represents a higher degree of demonstrated capability within an area.

Google's competency framework is designed to evaluate technical expertise and demonstrated customer impact rather than relying simply on a marketing claim that an organization specializes in something.

This creates a stronger distinction between:

"We provide this service."

and:

"Google has recognized our demonstrated capability in this area."

Important Difference: Old Partner Advantage vs New Google Cloud Partner Network

Older articles on the internet may refer to:

• Member
• Partner
• Premier Partner
• Sell Engagement
• Service Engagement
• Build Engagement
• Specialization

Some of this terminology relates to the previous Partner Advantage structure.

The 2026 Google Cloud Partner Network uses the newer model centered around:

Registered → Select → Premier → Diamond

along with partner paths, measurable outcomes, practitioner metrics and competencies.

When researching tier requirements, always verify that the information applies to the current Google Cloud Partner Network, not the older Partner Advantage program.

How to Check Your Exact Eligibility

The best source is your own Partner Network Hub.

Go to:

Partner Network Hub → Tiers → Requirements

Then choose the relevant combination, such as:

Google Workspace → Co-sell and Services

Review:

• Current tier
• Current-tier requirements
• Next-tier requirements
• Business Metrics
• Practitioner Metrics
• Certifications
• Credentials
• At-risk indicators
• Meets Current Tier indicators
• Meets Next Tier indicators

This dashboard is far more useful than generic internet searches because requirements can differ according to the path and may change over time.

Recommended Advancement Strategy

For a typical Google Workspace-focused IT services organization, a sensible progression would be:

Phase 1

Maintain Google Workspace Co-sell and Services Select.

Phase 2

Identify the exact gaps between Select and Premier.

Phase 3

Increase certified practitioner coverage.

Phase 4

Increase qualifying Google Workspace customer outcomes and partner activity.

Phase 5

Reach Google Workspace Co-sell and Services Premier.

Phase 6

Develop Google Cloud Services capabilities if cloud infrastructure, hosting, AI, backup, data or application workloads are becoming part of the business.

Phase 7

Develop the Technology path if the company begins building substantial Google-integrated software or solutions.

Phase 8

Consider Diamond only after the business has developed significant scale and sustained Google-related outcomes.

This approach is normally much more practical than attempting to upgrade five separate partner paths simultaneously.

Frequently Asked Questions (FAQ)

1. What are Google Cloud Partner Network tiers?

The principal earned tiers are Select, Premier and Diamond, with Registered serving as the entry status.

2. What is the correct order of Google partner tiers?

The practical progression is:

Registered → Select → Premier → Diamond

3. What is the highest Google Cloud Partner Network tier?

Diamond is the highest tier.

4. Is Select higher than Registered?

Yes. Registered is the entry status, while Select is the first earned tier.

5. Is Premier higher than Select?

Yes.

The progression is:

Select → Premier → Diamond

6. Does Registered mean my company is not a Google partner?

No. It means the organization is registered in the relevant partner path but has not earned Select or a higher tier for that path.

7. Can my organization be Select for Workspace and Registered for Google Cloud?

Yes.

Tier status can differ by product family and partner path.

8. Why am I Select for Google Workspace but Registered for Technology?

Because the Co-sell/Services and Technology paths measure different kinds of partner contributions.

Strong Workspace sales and implementation activity does not automatically satisfy Technology requirements.

9. Does Google Workspace Select automatically make Google Cloud Select?

No.

Google Workspace and Google Cloud are evaluated separately.

10. What is Google Workspace Co-sell and Services?

It represents partner contributions associated with selling, deploying, supporting and creating customer outcomes around Google Workspace.

11. What is the Technology partner path?

It is primarily relevant to organizations building software, integrations and technology solutions involving Google products.

12. What are Practitioner Metrics?

These measure the organization's human technical capability through qualifying practitioners, certifications, credentials, training and related expertise.

13. What are Business Metrics?

These evaluate qualifying business activities and customer outcomes associated with the relevant partner path.

14. How many customers are required for Select?

There is no single public number that should be assumed for every partner path. Check the current Partner Network Hub → Tiers → Requirements dashboard for the applicable Business Metrics.

15. How much revenue is required for Premier?

Do not rely on an old generic figure from the internet. Current requirements depend on Google's applicable Business and Practitioner Metrics and should be verified in Partner Network Hub.

16. Do certifications help increase my tier?

Yes. Google explicitly identifies certifications and credentials as part of the requirements for earned tiers in Co-sell and Services paths.

17. Which certification is useful for Google Workspace?

The Associate Google Workspace Administrator certification is particularly relevant for Workspace administrators and service providers.

18. Is Cloud Digital Leader useful?

Yes. It provides foundational Google Cloud knowledge and can be relevant to partner skill development.

19. Should more than one employee become certified?

Yes. Building certification depth reduces dependence on one practitioner and improves organizational capability.

20. What happens if a certified employee leaves?

If that person's certification was contributing to your Practitioner Metrics, your organization's qualification could potentially be affected.

21. Can certifications expire?

Yes. Certifications have validity requirements, so partners should monitor renewal dates.

22. What does "Meets Current Tier" mean?

It indicates that current measured performance satisfies the applicable requirements for maintaining the present tier according to the dashboard.

23. What does "Meets Next Tier" mean?

It indicates that the organization's metrics satisfy, or are being evaluated against, the requirements for advancement to the next tier. Review the detailed requirements and upgrade process in Partner Network Hub.

24. What does "At risk" mean?

It indicates that attention may be required because one or more requirements associated with maintaining the tier may not currently be satisfied.

25. Can a Select partner become Premier?

Yes. Once the applicable Premier requirements are satisfied and Google confirms eligibility, the organization can advance.

26. Do I have to wait one year before moving from Select to Premier?

The program is based on meeting tier requirements rather than simply waiting for a fixed period. Qualified partners can pursue an upgrade when requirements are met.

27. Does a Google partner tier last forever?

No. Tier eligibility must be maintained and is subject to renewal.

28. Why does my tier have an expiration date?

Google uses renewal and ongoing eligibility checks so that partner tiers continue to represent current capability and performance.

29. What happens if I fail to maintain my tier requirements?

The organization can potentially be re-leveled to a lower tier during the applicable renewal process.

30. What should a Select Workspace partner target next?

For a business primarily selling and supporting Google Workspace, Google Workspace Co-sell and Services Premier will often be the most logical next target.

31. Should I try to achieve Select in every path?

Not necessarily.

Focus first on the paths that align with your actual business model.

32. Are tiers based only on sales?

No.

The current model also emphasizes technical skills, practitioner capability and real customer outcomes.

33. Are tiers based only on certifications?

No.

Certifications are important, but business outcomes and other applicable metrics also matter.

34. Can a small IT company become Select?

Potentially yes, provided it meets the applicable requirements. The program focuses on qualifying capability and outcomes rather than simply company size.

35. Can a small company become Premier?

Potentially yes if it satisfies Google's Premier requirements for the relevant path. Company headcount alone does not define the tier.

36. What is Google Due Diligence?

It is Google's verification/review process associated with partner eligibility and higher-tier participation.

37. What are Google Cloud Competencies?

Competencies recognize demonstrated expertise in specific technical, product, solution or industry areas.

38. Is Competency the same as Tier?

No.

Tier = broader partner level

Competency = demonstrated expertise in a particular area

39. What is Advanced Competency?

It is a higher-level competency recognition representing deeper validated capability and expertise.

40. Where can I see my exact requirements?

Use:

Partner Network Hub → Tiers → Requirements

This should be considered the authoritative location for your organization's current tier requirements.

Conclusion

The 2026 Google Cloud Partner Network represents an important shift in how Google recognizes its partners.

The basic progression is straightforward:

Registered → Select → Premier → Diamond

However, the system should not be understood as a simple sales-volume ladder.

Google evaluates partners according to the type of contribution they make through different partner paths, together with technical expertise, certifications, practitioners, business metrics and measurable customer outcomes.

An organization can therefore legitimately be Select in Google Workspace Co-sell and Services while remaining Registered in Google Workspace Technology and the Google Cloud paths.

For a Workspace-focused IT services provider, this is not a weakness. It can simply indicate where the organization's established business currently lies.

The most effective strategy is to concentrate first on the path that matches the company's real business model, maintain the current tier, examine the exact next-tier gaps in Partner Network Hub, strengthen practitioner certifications and increase measurable customer outcomes.

Most importantly, partners should avoid relying on old Partner Advantage requirements or unofficial fixed customer/revenue numbers. Google's current Partner Network Hub should always be checked for the latest Business Metrics, Practitioner Metrics and next-tier requirements.

Official Resources

Google Cloud Partner Network: Google Cloud Partner Network

Partner learning and certifications: Google Cloud Partner Learning and Certifications

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