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Manage Sites in Google AdSense

Quick Answer The Sites page in Google AdSense lets you add websites, monitor approval, check ads.txt status, and identify actions required before ads can app...

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Bison Technical Team Enterprise IT specialists
Updated 24 Sep 2026 6 min read 1 total views
Structured technical guidanceSafety notes included where requiredSources listed below

Quick Answer

The Sites page in Google AdSense lets you add websites, monitor approval, check ads.txt status, and identify actions required before ads can appear. Open AdSense and select Sites from the navigation menu.

To add a website, select + New site, enter the site URL, and select Save. Google verifies site ownership and reviews the site for compliance with AdSense policies. Ads can be served only after the site reaches Ready status.

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What the AdSense Sites Page Shows

The Sites page can include these columns and controls:

  • Site URL: The website submitted to AdSense.
  • Approval status: The current site-review stage.
  • Status details: Additional instructions or required actions.
  • Ads.txt status: Whether Google detected an authorized ads.txt file.
  • Last updated: The most recent status-update date.
  • Search and filters: Tools for finding sites by name or status.
  • New site: Starts the process of adding another website.

The exact layout may vary slightly by account, language, or Google interface update.

Add a New Site

  1. Sign in to your Google AdSense account.
  2. Select Sites.
  3. Select + New site.
  4. Enter the URL of the website you want to monetize.
  5. Select Save.
  6. Complete the connection or verification steps shown by AdSense.
  7. Request a review if AdSense prompts you to do so.

Use the correct public URL. The website should be live, accessible to Google, and contain sufficient original content.

Host-partner websites

If the site is hosted through Blogger or another AdSense host partner, follow the host partner’s AdSense process. YouTube publishers should manage AdSense for YouTube through YouTube Studio.

Connect the Site to AdSense

Google may provide one or more verification methods:

  • AdSense code: Add the code to the HTML <head> section of the site.
  • ads.txt: Add Google’s publisher record to the site’s ads.txt file at the root domain.
  • Meta tag: Add the supplied AdSense meta tag to the HTML <head> section.

Use the exact code supplied in your AdSense account. Do not replace the publisher ID with another account’s ID.

Understand Approval Statuses

Ready

The site passed review and is eligible to show ads. Continue following AdSense and Google Publisher policies.

Getting ready

Google is checking the site or processing account setup. The review often takes a few days, but Google says it can take two to four weeks in some cases.

Do not repeatedly remove and resubmit the site, because doing so can delay processing.

Requires review

The site has not yet been reviewed, or an inactive site needs another review. Complete the required setup tasks, then select Request review when available.

Needs attention

AdSense found an issue that must be corrected before the site can show ads. Open the site’s status details and follow the listed instructions.

Check a Site’s Status

  1. Open AdSense and select Sites.
  2. Find the relevant website.
  3. Review its Approval status and Ads.txt status.
  4. Select the site to view more details.
  5. Complete any required action.
  6. Use the available Request review or Check for updates option.

The filters at the top of the page can help locate sites marked Ready, Getting ready, Requires review, or Needs attention.

Check and Update ads.txt

An ads.txt file identifies authorized sellers of a site’s advertising inventory.

  1. Open Sites in AdSense.
  2. Select the website.
  3. Review the ads.txt instructions or status.
  4. Add Google’s supplied record to the site’s ads.txt file.
  5. Upload the file to the root of the domain.
  6. Return to AdSense and select Check for updates, if available.

The file must normally be reachable at:

https://example.com/ads.txt

Replace example.com with the actual domain. Do not copy the example publisher ID from documentation; use the record generated for your AdSense account.

Before Requesting a Review

Confirm that:

  • The submitted URL is correct.
  • The site loads without a login requirement.
  • Google can crawl the site.
  • The site contains original, useful content.
  • Navigation works and important pages are accessible.
  • Required privacy and consent information is in place for your visitors and region.
  • AdSense code, a meta tag, or ads.txt has been added as instructed.
  • The site follows AdSense Program policies.
  • Required AdSense account setup tasks are complete.

Common Problems

The site remains “Getting ready”

Check that the site is live, crawlable, connected correctly, and that all account setup tasks are complete. Reviews can take several days and occasionally two to four weeks.

The status says “Needs attention”

Open the site details and correct every listed issue. Review the site for insufficient content, inaccessible pages, policy violations, or connection problems before requesting another review.

ads.txt says “Not found”

Confirm that the file is located at the root domain, is publicly accessible, uses the correct filename, and contains the record supplied by AdSense. After making corrections, use Check for updates.

The site is marked “Requires review”

Complete the required tasks and select Request review. If the site is inactive, Google may require another review before ads can serve.

Ads do not appear after approval

Confirm that the site is Ready, the ad code is installed correctly, and ads are enabled. After ads.txt becomes authorized and the site is ready, ads may still take time to appear.

How to Verify the Result

The setup is progressing correctly when:

  • The correct domain appears under Sites.
  • Ownership or connection verification succeeds.
  • The approval status changes to Ready.
  • The ads.txt status changes to Authorized, when applicable.
  • AdSense no longer displays an unresolved setup warning.
  • Ad code is present on the pages where ads should appear.

Frequently Asked Questions

Can I add more than one website?

Yes. Add each eligible website separately from the Sites page.

Can I show ads immediately after adding a site?

No. Google must verify and review the site first. Ads can serve after the site is approved and marked Ready.

How long does site approval take?

Google says the process usually takes a few days, but some reviews take two to four weeks.

Is ads.txt required before site approval?

AdSense may display ads.txt instructions during setup. Follow the instructions shown for your account and site. ads.txt status is separate from the approval status.

Should I remove and re-add a site if approval is delayed?

No. Repeatedly removing and resubmitting a site can delay the review process.

What does “Ready” mean?

It means the site passed the AdSense review and is eligible to show ads, provided you continue complying with Google’s policies.

Conclusion

Use the Google AdSense Sites page to add websites, monitor approval, review status details, and manage ads.txt verification. Add the correct site URL, complete the connection steps, resolve any Needs attention issues, and wait for the site to reach Ready before expecting ads to serve.

Sources

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