How to Promote Discounts and Special Offers on Google Search and Maps

Quick Answer

You can promote discounts, special deals and limited-time offers directly on Google Search and Google Maps using the Offer post type in your Google Business Profile. Sign in to your Google Business Profile, open Posts, select Add post and choose Offer.

Enter the offer title, promotional start and end dates, description, and optional details such as a coupon code, website link and terms and conditions. Review the information and select Post. Once approved and marked as Live, your promotion can appear on your Business Profile.

What Are Google Business Profile Offers?

Google Business Profile offers allow businesses to advertise discounts, special prices, promotional deals and limited-time sales directly through their Google business listings.

When customers search for your business on Google Search or discover it through Google Maps, they may see promotional information on your Business Profile. This helps potential customers learn about available deals before visiting your business or purchasing products and services.

Examples of promotions include:

• 20% discount on selected products.
• Buy one, get one free offers.
• Special festive-season discounts.
• Discounted service packages for new customers.
• Limited-time promotional prices.
• Special discounts on online purchases using coupon codes.

Requirements Before Adding an Offer

Before creating an offer, make sure you have:

• Google Business Profile access: Permission to manage the business listing.
• Verified business profile: Verification helps make your posts available publicly.
• Offer title: A short description of the promotion.
• Validity period: The starting and ending dates of the offer.
• Promotion details: Information about the discount and eligible products or services.
• Coupon code (optional): A code customers can use to redeem the discount.
• Website link (optional): A relevant webpage where customers can learn more or redeem the promotion.

How to Promote Discounts and Offers on Google

Step 1: Open Google Business Profile

1. Visit Google Business Profile.
2. Sign in using the Google Account associated with your business listing.
3. Select the business profile you want to manage if you have multiple locations.
4. Open the Business Profile management interface.

You can also search for your business name on Google while signed in with the account that manages the profile. Depending on the available interface, you may be able to manage your listing directly from Google Search.

Step 2: Navigate to Posts

1. Find the Posts option in your Business Profile management interface.
2. Select Add post.
3. Google displays available post types, such as Update, Offer and Event.

Step 3: Select the Offer Post Type

Choose Offer as the post type. This option is designed for promotional discounts and special deals. Google automatically provides a View Offer button on offer posts.

Step 4: Enter the Offer Title and Description

Enter a clear title that explains the promotion.

Examples:

• 20% Off Selected Products
• Special Festive Season Discount
• Buy One, Get One Free
• Special Discount on Annual Service Plans

In the description, explain what customers will receive, which products or services are included and whether any restrictions apply.

Step 5: Set the Promotional Dates

Enter the starting and ending dates of your offer. These dates determine the period during which the promotion is valid.

Check the dates carefully before publishing. An incorrect start date may prevent customers from claiming the promotion at the intended time, while an incorrect end date may cause confusion about its validity.

Step 6: Add a Coupon Code and Other Information

Depending on your promotion, you can provide additional information in the available fields:

• Coupon code: Enter the promotional code customers must use to receive the discount.
• Website link: Add a relevant webpage where customers can view details or redeem the offer online.
• Terms and conditions: Mention restrictions, eligible products, minimum purchase requirements and other applicable conditions.
• Photos or videos: Add suitable promotional media when the option is available.

For example, a business offering a 15% discount could enter the following details:

Field	Example
Offer title	15% Off Selected Products
Description	Get 15% off selected products during our special promotional sale.
Coupon code	SAVE15
Website link	Link to the promotional webpage
Terms and conditions	Valid on selected products only. Cannot be combined with other discounts.

Step 7: Publish Your Offer

1. Review the offer title and description.
2. Check the validity dates.
3. Verify the coupon code and website link, if provided.
4. Make sure the terms and conditions are accurate.
5. Select Post to submit the offer.

Google may review your post before making it publicly visible. Submission does not necessarily mean the offer will appear immediately.

How to Check Whether Your Offer Is Published

After submitting your promotion, return to the Posts section of your Google Business Profile and check its status.

Status	Meaning
Live	The post is published and can appear publicly on Google Search and Maps.
Pending	The post is being processed, or the profile is unverified. It is not publicly visible while pending.
Not approved	The post has not been approved and will not appear publicly. Review the applicable content policy and correct the issue.

You can also search for your business on Google Search or open its listing in Google Maps to check whether the offer is visible. Its exact placement may vary depending on the device and Google interface.

How to Edit or Delete an Existing Offer

Edit an Offer

1. Open your Google Business Profile management interface.
2. Navigate to Posts.
3. Locate the offer you want to modify.
4. Select the More options menu associated with the post.
5. Choose Edit.
6. Make the required changes and save or publish the updated post.

Delete an Offer

1. Open the Posts section of your Business Profile.
2. Locate the offer you want to remove.
3. Select its More options menu.
4. Choose Delete.
5. Confirm the deletion if prompted.

Deleting an offer removes the post from your Business Profile. If a promotion has expired, you can also leave it as a historical post or update it with a new valid promotional period where appropriate.

Tips for Promoting Your Business Offers Effectively

• Use descriptive titles: Clearly mention the discount or special deal.
• Specify validity dates: Communicate the promotional period accurately.
• Provide complete information: Explain which products or services are included.
• Use attractive images: Add clear, relevant promotional images when available.
• Include coupon codes: Display the redemption code clearly when required.
• Link to relevant webpages: Direct customers to the appropriate product, service or promotional page.
• Keep information updated: Correct outdated details and remove promotions that are no longer available.
• Monitor publication status: Check that your offer is Live.

Important Google Business Profile Offer Restrictions

Promotional posts must comply with Google's Business Profile content policies.

• Do not publish misleading discounts or inaccurate promotional claims.
• Ensure that the advertised offer is genuinely available to customers.
• Use appropriate images and content that comply with Google's policies.
• Avoid including phone numbers directly in post descriptions. Google may reject posts containing phone numbers that cannot be verified as associated with the business.
• Businesses in regulated industries must follow additional restrictions on promotional content.
• Hotel Business Profiles have specific restrictions on posts mentioning deals, promotions and discounts.

For further information, review Google's Business Profile photos, videos and posts content policy.

Frequently Asked Questions

Is it free to promote discounts on Google?

Yes. Creating and publishing posts through Google Business Profile is a free feature. Businesses can use it to share offers, updates and events with customers viewing their profiles.

Where do Google Business Profile offers appear?

Offers may appear in the Updates or Overview sections of your Business Profile on mobile devices and in the From the owner section on desktop versions of Google Search and Maps. Their exact placement can vary.

Can I add a coupon code to my Google offer?

Yes. The Offer post type provides an optional coupon code field. Customers can use the specified code to claim the promotional discount according to the offer's terms.

Can I add a website link to my offer?

Yes. You can add a relevant website link to direct customers to a promotional webpage, product page or online redemption page, where supported by the interface.

Why is my Google offer not visible?

Check the post status in your Business Profile. A Pending post may still be processing, or your profile may be unverified. If the post is Not approved, review the applicable content policy and correct any identified violations.

Can I change an offer after publishing it?

Yes. Open the existing post in the Posts section, select Edit and update the available information. Check the post status after saving your changes.

Do Google Business Profile offers expire automatically?

Offers have start and end dates. Set these dates according to the actual promotional period. Review expired promotions and update or remove them when necessary.

Sources

• Google Business Profile Help – Create and manage posts on your Business Profile
• Google Business Profile Help – Photos, videos and posts content policy
• Google Business Profile – Official Website