Meta Verified on WhatsApp Business: Complete Verification Guide
📅 20 Jan 2026
📂 General
👁 108 views
Meta Verified on WhatsApp Business is a verification mechanism provided by Meta for WhatsApp Business accounts. It confirms the authenticity of a business, helps customers identify legitimate accounts, and reduces impersonation risks.
This Knowledge Base article explains all supported verification methods, technical requirements, pricing (where applicable), implementation steps, common issues, and best practices—written for IT administrators, MSPs, and business owners.
What Is Meta Verified on WhatsApp Business?
Meta Verified is a business authentication program that displays a verified badge (blue tick) on eligible WhatsApp Business accounts. Verification can be obtained in two officially supported ways:
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Meta Verified Subscription (In-App) – Paid, app-based verification
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Official Business Account (OBA) – API-based verification via Meta Business Manager
Product / Service Features
Key Features of Meta Verified
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Verified badge (blue tick) on WhatsApp Business profile
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Increased customer trust and brand credibility
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Protection against impersonation and fake accounts
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Priority account support (subscription-based)
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Account authenticity confirmation by Meta
Verification Methods Overview
| Method | Platform | Payment | Suitable For |
|---|
| Meta Verified Subscription | WhatsApp Business App | Paid (Monthly) | Small & Medium Businesses |
| Official Business Account (OBA) | Meta Business Manager + WhatsApp API | Free (API costs apply) | Medium & Large Enterprises |
Method 1: Meta Verified Subscription (WhatsApp Business App)
Technical Explanation
This method verifies the phone number and business identity directly inside the WhatsApp Business application. It does not require WhatsApp API or a Business Solution Provider (BSP).
Eligibility Requirements
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WhatsApp Business App installed
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Unique business phone number
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Complete business profile
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Supported country (India supported)
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Active payment method
Step-by-Step Implementation
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Open WhatsApp Business App
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Navigate to Settings → Business Tools
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Select Meta Verified
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Review eligibility status
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Choose a subscription plan
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Complete identity checks (OTP / profile verification)
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Complete payment
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Wait for Meta approval
Approval is usually completed within 24–72 hours.
Price Information (India – Approximate)
| Plan Type | Cost |
|---|
| Monthly Subscription | ₹639 – ₹899 (plus GST) |
| Auto-renewal | Yes |
(Pricing may vary based on Meta policy updates.)
Method 2: Official Business Account (Blue Tick via WhatsApp API)
Technical Explanation
An Official Business Account (OBA) is verified at the business entity level, not just the phone number. It requires Meta Business verification and WhatsApp API onboarding.
Prerequisites
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Verified Meta Business Manager
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Legal business documents (GST, CIN, Trade License)
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Active website with matching business name
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WhatsApp Business API number
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Two-factor authentication enabled
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Compliance with Meta Business Policies
Step-by-Step Implementation
Step 1: Verify Meta Business Manager
Step 2: Configure WhatsApp Business API
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Register WhatsApp API number
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Use Meta Cloud API or a BSP (WATI, Gupshup, Infobip, etc.)
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Create WhatsApp Business Profile
Step 3: Request Official Business Account
Step 4: Meta Review
Use Cases
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IT service providers and MSPs
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Accounting software vendors (Tally, Busy, Cloud services)
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Hosting, domain, and SaaS companies
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Customer support and ticketing communication
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Payment reminders and subscription notifications
Common Issues & Fixes
| Issue | Cause | Resolution |
|---|
| Meta Verified option not visible | Feature not enabled yet | Update app / waitlist |
| Verification rejected | Name mismatch | Match legal name everywhere |
| API verification denied | Low brand presence | Improve website & public listings |
| Badge removed | Policy violation | Review Meta Business policies |
Security Considerations
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Enable Two-Factor Authentication (2FA)
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Restrict admin access in Meta Business Manager
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Avoid policy violations (spam, bulk unsolicited messages)
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Regularly audit connected apps and users
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Secure API tokens and webhook endpoints
Best Practices
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Ensure business name consistency across:
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Website
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WhatsApp profile
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Meta Business Manager
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Use professional domain email IDs
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Maintain active website with contact & legal pages
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Avoid frequent profile changes post-verification
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Use verified templates for API messaging
Conclusion
Meta Verified on WhatsApp Business is an essential step for businesses that rely on WhatsApp for customer communication, billing reminders, and support services.
Choosing the correct method ensures compliance, customer trust, and long-term communication stability.
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