This Knowledge Base article explains why Google Chrome displays outdated or old versions of a website instead of the latest deployed content.
It covers browser caching, DNS resolution, HTTP cache-control behavior, CDN influence, and troubleshooting steps relevant to desktop environments (Windows, macOS, Linux).
Audience:
IT Support Engineers
System Administrators
Web Developers
Hosting / Network Administrators
Product: Google Chrome (Desktop)
Affected Components:
Browser cache (disk & memory)
DNS resolver cache
HTTP cache headers
Service Workers
CDN / reverse proxy caches
Local OS DNS cache
Chrome aggressively caches web assets (HTML, CSS, JS, images) to improve performance. Improper cache control or CDN configuration can cause Chrome to serve stale content even after website updates.
Chrome evaluates:
Cache-Control
Expires
ETag
Last-Modified
HTTP response status codes
Service Worker interception
If cache headers allow reuse, Chrome may skip re-fetching content from the server.
| Layer | Description |
|---|---|
| Browser Cache | Stored on disk/memory |
| Service Worker | Can override network requests |
| DNS Cache | Chrome + OS-level |
| CDN Cache | Cloudflare, Akamai, hosting cache |
| Server Cache | Nginx, Apache, PHP OPcache |
Website updated but Chrome shows old page
CSS/JS changes not reflecting
Page loads correctly in Incognito but not normal mode
Only one user/system affected
Happens after hosting migration or DNS change
Occurs in corporate or proxy-based networks
Windows / Linux
Ctrl + Shift + R or Ctrl + F5
macOS
This forces Chrome to ignore cached assets for the current request.
Open the affected website
Click Lock icon (?) β Site settings
Click Clear data
Reload the page
β Recommended for end users
β Does not affect other websites
Useful for developers and admins validating deployments.
Open DevTools:
Go to Network tab
Enable Disable cache
Reload page (DevTools must remain open)
Open:
Click:
Then open:
Click:
Windows
macOS
Linux (systemd)
If the new content loads in Incognito:
Browser extensions
Local cache
Service Worker
are the likely causes.
This forces browsers to fetch updated assets.
| Issue | Root Cause | Fix |
|---|---|---|
| Old page loads | Browser cache | Hard refresh |
| CSS not updated | Static file cached | Versioning |
| Works in Incognito | Extension or cache | Clear site data |
| All users affected | CDN cache | Purge CDN |
| Only Chrome affected | Service Worker | Unregister SW |
Open DevTools β Application β Service Workers
Click Unregister
Service Workers can serve outdated content even after refresh.
Disabling cache globally may increase bandwidth usage
Sensitive pages should use:
Avoid caching authenticated pages
CDN misconfiguration can expose outdated or incorrect content
Always use file versioning for static assets
Purge CDN cache after deployments
Use Incognito for validation
Do not disable cache permanently in production
Educate support teams on hard reload shortcuts
Monitor HTTP headers using DevTools β Network
Chrome showing outdated website content is not a bug, but expected behavior driven by caching mechanisms across multiple layers.
Correct diagnosis requires checking browser cache, DNS, service workers, CDN, and server headers.
Following structured troubleshooting ensures quick resolution without unnecessary browser reinstalls or user frustration.
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