Introduction

For Indian creators, influencers, or business entities applying for monetization on Facebook or Meta, the Tax Identification Number (TIN) section of the tax form (such as W-8BEN or W-8IMY) often creates confusion. One common scenario is when monetization is applied under a business name (e.g., partnership, proprietorship, or company), but payment is handled by an individual – like the director, proprietor, or partner.

In such cases, Meta allows the use of the individual's personal PAN number in the TIN section, provided the person is legally responsible for the entity’s earnings.

? What is TIN in Facebook Monetization Form?

TIN stands for Taxpayer Identification Number, which is used by tax authorities to track income and tax obligations.
In India, your PAN (Permanent Account Number) serves as your TIN.

✅ When to Use a Personal PAN in the TIN Section

You can use a personal PAN number in the TIN section of the monetization form if:

• The monetization account is under a business name (partnership, firm, or proprietorship)

• A single individual (director, partner, or proprietor) is authorized to handle tax and financial matters

• The payment bank account and tax liability are legally mapped to this individual

• You want to avoid the complexities of submitting W-8IMY + multiple partner forms

✍️ How to Fill the TIN Section Using Personal PAN:

1. Go to Payout Settings in Meta Business Suite or Creator Studio.

2. Click “Edit Tax Info” and start a new form (most commonly W-8BEN).

3. In the Foreign TIN field:

   • Enter the PAN number of the person responsible (director, proprietor, or partner).

   • Example: ABCDE1234F

4. Leave the U.S. TIN field blank (unless you have one – not required for Indian residents).

5. Complete the form, claim the U.S.–India tax treaty benefits under Article 12, and submit.

? Legal Note:

Ensure that the individual whose PAN you use is officially linked to the business and files income tax on behalf of the earnings received from Facebook/Meta.

? Benefits of Using Personal PAN in Monetization:

• Simplifies the form submission process

• Avoids needing complex entity-based forms like W-8IMY

• Speeds up approval and payout process

• Ideal for small businesses and individual creators

? Conclusion

Using the personal PAN of the director, proprietor, or partner in the TIN section of Facebook's monetization tax form is a valid and smart move—provided that person is the rightful taxpayer for the income. This approach is especially effective for Indian creators or small businesses looking to streamline their Meta monetization setup.